Operator-led growth advisory
CJM Growth Partners works alongside founders and leadership teams to build stronger revenue engines, brands and operating models.
From go-to-market and sales to brand development, franchising and operations, we bring hands-on operating experience to businesses navigating growth, transition and expansion.
Operator track record behind CJM
CJM is built by operators who have led revenue organizations, scaled brands, developed franchise systems, launched new markets and worked inside businesses through periods of significant growth.
$50M+
Revenue
Led across sales and growth organizations
19x
Revenue growth
Scaling an emerging consumer business
20+
Franchise units
Developed and sold
These results reflect the operating experience our principals bring into CJM engagements, not a portfolio of claimed consulting outcomes.
Built from operating experience
Our perspective comes from building inside the businesses we advise.
CJM principals have led sales organizations through public-company growth, built and scaled consumer brands, developed franchise systems, created new revenue channels and worked directly with founders and executive teams through periods of rapid expansion.
We bring that operating experience into every engagement.
Who we work with
Experience across four core categories.
Aesthetics & Wellness
Medspa, aesthetics, wellness and multi-location service businesses
SaaS & Technology
Startups and growing technology businesses
Consumer Brands
CPG, e-commerce, DTC and emerging consumer companies
Hospitality & Franchising
Restaurants, franchise concepts and multi-unit operators
Core practices
Three disciplines. One operator-led approach.
Growth rarely lives inside one department. CJM works across revenue, brand and operations to solve the challenges that appear when businesses scale.
Revenue & GTM
Build the systems that turn opportunity into predictable growth.
- Go-to-market strategy
- Sales process and infrastructure
- Sales leadership and enablement
- Pipeline development
- CRM and revenue operations
- Partnership and channel strategy
Brand & Demand
Build demand before the sales conversation starts.
- Brand positioning
- Messaging strategy
- Content strategy
- Demand generation
- Customer acquisition
- Social strategy
Franchise & Operations
Build the infrastructure required to scale beyond a single location.
- Franchise strategy
- Franchise development
- Franchise sales infrastructure
- Operating systems
- Training and enablement
- Multi-unit growth
Selected advisory work
Where CJM has advised.
Aesthetics & Wellness
Franchise development, sales process design, sales training, client acquisition, conversion strategy and growth infrastructure for medspa and aesthetics businesses.
Consumer Brands
Brand positioning, content strategy, commercialization, customer acquisition and growth support for emerging consumer and CPG brands.
SaaS & Technology
Go-to-market strategy, sales infrastructure, partnerships, channel development and revenue advisory for startups and growing technology businesses.
Hospitality & Franchising
Franchise development, operating infrastructure, training systems, multi-location strategy and growth planning for restaurant and hospitality concepts.
How we engage
Engagements vary in scope and duration.
Advisory
Ongoing strategic support for founders and leadership teams navigating growth, transition or expansion.
Project
Defined engagements built around a specific revenue, brand, franchise or operational initiative.
Fractional
Embedded senior-level leadership for businesses that need experienced operating support without immediately adding a permanent executive.
Engagements are led directly by CJM principals rather than handed off to junior consultants.
Why CJM
Advice is easy. Ownership is different.
Traditional consulting
- Recommendations
- Strategy decks
- Junior-team execution
- Advice from outside the function
- Open-ended scope
CJM Growth Partners
- Implementation
- Operating systems
- Direct principal involvement
- Experience owning the function
- Defined outcomes and accountability
The operators behind CJM
Engagements are led directly by experienced operators.
Our principals bring complementary backgrounds spanning revenue leadership, partnerships, brand growth, franchising, consumer products and multi-unit operations.
Cassandra Freeman
Principal
Primary expertise
JK McKeon
Principal
Primary expertise
Let’s build what’s next.
CJM Growth Partners works with founders and leadership teams nationwide.
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